The Swix name, born in Norway from a line of only five waxes, has grown to a world-leading brand that spans from simple universal waxes to complex chemistry’s that champions swear by, and all the gear needed to make the most of them.

In addition to distributing Swix hardgoods and performance apparel, Lanctot develops and designs the Swix Caribou Collection: a line of outdoor-focused apparel specifically tailored for North American outdoor enthusiasts.